Netflix Announces Next Market: the Netherlands

Originally posted on Variety:

Netflix is going Dutch.

The Netherlands will be the next country to get the streaming service, the company announced late Tuesday. Scheduled for late 2013, the addition will likely be the only new market for Netflix this year.

After ramping up rapidly in dozens of countries across Europe and Latin America over 2011-12, Netflix put the brakes on international expansion this year citing the expense of the expansion. CEO Reed Hastings indicated the company would take a more measured approach to further expansion this year, previously indicating only one new country would be added; France and Belgium were also rumored to be possibilities.

Netflix announced in its first quarter earnings in April a total of over 36 million subscribers worldwide; 7.14 million of them are based overseas. The addition of Netherlands likely won’t move that needle much in the long term considering it is a relatively small market.

After making…

View original 69 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s