Battle For Family’s Streaming Dollars Heats Up Between Netflix & Amazon, With Netflix Families Debut & Kindle FreeTime Expansion

TechCrunch

Following a bit of backlash arising from the loss of popular Viacom-owned children’s TV shows, Netflix today launched Netflix Families, which is essentially just a destination website designed to tout Netflix’s family fare. The site includes rows of Netflix recommendations for parents and kids, as well as tips on how to stream and other promotional content.

Amazon, not to be left unmentioned in today’s news, countered with an announcement of its own.

These moves come at a time when the war for streaming is heating up between Netflix and up-and-coming rival Amazon Prime Instant Video. Earlier this month, Amazon picked up the Viacom shows Netflix lost, including big-name kids’ TV brands like Dora the Explorer, Go Diego Go!, SpongeBob SquarePants, Blue’s Clues and several others.

Parents had earlier stormed Netflix’s consumer support site to complain about the losses, having already been burned by other ill-fated moves from the…

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